Here's a 2019 post from the old blog when we were trying to get a gig writing about beer and breweries. The craft beer industry has gotten more commercial, but the points are still valid. Art vs. Commerce Discussed in this post: Beer names and label information, with examples from Rising TIde Mast Landing Goodfire Bissell Brothers Rowley Farmhouse Ales A couple friends (who will go nameless since they spoke casually, not for publication) have a financial stake in one of the local breweries. In discussion they complained about the owner-brewer neglecting commerce in favor of art. “He thinks if he brews good original beer people will just find it, drink it, and like it,” said one. The other called the investment “a silly way to waste a quarter-million dollars.” Since the brewery is still operating after about a decade, I’m guessing that everyone is making their investment back, just that they’re sweating it all the time. But that, as far as I can ...